|
Email |
Internet Advertising
Google Adwords |
Newspaper/Magazine |
Radio |
Preparation Time |
Fast
• within 48 hours |
Fast
• within 48 hours |
Slow—1 –2 Weeks
• requires design work and print scheduling |
Slow 2-4 weeks
• requires design and transmission scheduling |
Delivery Time |
Instant
• Time and day can be specified |
Instant
•Time and day can be specified |
Slow
• Timed around the papers schedule
• Up to 2 months if a magazine, or 1 week if a newspaper |
Instant
• Setting the time and day is often even more expensive |
Length of Life |
Long
• Good Email Newsletters are often kept
• Good Email Newsletters are passed on to other people by your clients |
Short
• But repetitive and targeted to potential clients |
Short
• If it’s even noticed. Once the page is turned the advert is gone and often the paper is then thrown out |
Very Short
• Often 15 to 30 seconds to make a ‘picture’ in the customers mind |
Content |
Unlimited,
• Further information available from your website
• Personalise the information to specific customers needs
• Interactive information, clients can obtain further information by clicking |
Unlimited
• Leads directly to your website |
Small
• unless you have a large advert which is very expensive |
Very small
• you have to say everything in a few seconds, including who you are |
Target Audience |
Existing clients |
New Clients |
New and Existing Clients |
New and Existing Clients |
Personalised to your Client |
Yes |
No |
No |
No |
Cost |
Starting from as little as $125 per month |
You only pay once a client clicks on your advert—can be as little as $50 per month |
$1000+ per month for an advert to be effective and seen |
$2000 + per month for a decent campaign |
Measurable Feedback |
Yes
• In depth Specific reports |
Yes
• In depth Specific reports |
None |
None |
Call to Action |
Easy
• The client can respond via email |
Easy
• Targeted directly at potential clients; when they are looking for your services |
Hard
• Requires a phone call and may be forgotten over time |
Very Hard
• Requires the client to remember and then to make the call (and what was that number?) |
